Marketing Analysis & Strategy

Background

With e-commerce experience and an analytical mindset, I know how to use data and business insights to drive key strategic decisions for company growth.

Marketing strategy

I can build marketing strategy based on consumer insights. I will research your target customers, what their interests are, how they like to be contacted, and what makes them respond. Then, I will create content that speaks to those customers in a clear, easy to understand voice. From content creation to ad execution, my strategy will focus on your target customer and how to best connect with them - it’s that simple.

Marketing analysis

When executing marketing strategy, I test, test, test. I know the only way to grow is to learn and so I take every opportunity to test the content, images, call-to-actions, and messages that your audience responds best to. Then, I optimize your newsletters, emails, advertisements, etc. to best speak to your customers. I do this regularly, all while analyzing the data. With a background in e-commerce, I know that as long as you are learning, you are growing, and so I take all learnings as opportunities to grow the business.