Strategic Marketing and Communications Focus
From marketing strategy and audience development to media buys and public outreach, I can help you meet your marketing needs and grow your business. Let me put my knowledge and expertise to work for you so we can develop a cohesive, creative, and effective marketing and communications strategies. I have the experience needed to help you achieve your goals and take your business to the next level.
About
My name is Olga Berdial and I’m a marketing and communications professional. With almost 20 years of strategic marketing, product and communications experience, I can take a vision and run with it. I’ve worked in the private sector, public sector and with non-profits and I understand the nuances of each.
I have a demonstrated history of creating exceptional marketing campaigns that build brands and generate profits. I understand the various communities that I work with and excel at implementing communications plans that move the needle.
I am a well-respected expert who is accountable, approachable and results-oriented. Whatever the task – I can jump in and get it done.
Marketing Analysis & Strategy
I know how to review a brand, its goals and the customer profile. From there, I analyze what content and tactics are getting the results you want. Then, I build a marketing strategy based on testing. I love finding new ways of delivering the results a business desires.
Marketing content
Sometimes you need help creating content that resonates with your customers. I get that. I have experience developing, coordinating, and integrating all aspects of content creation across platforms, including web, social, and email. I can help catapult your business to the next level.
public relations
Whether it’s a new product launch, rebranding, or announcing a business milestone - a proactive media strategy is essential to sharing your story. I am skilled at working with cross-functional partners to manage public relations projects. From inception through completion - I’ve got you covered.
social media
Social media offers endless insights into your customers, but the work can range from exciting to daunting, depending on the day and the millions of other tasks at hand. With experience engaging users, and boosting online reputation, I can help you create an online community of brand advocates.
events & conferences
It’s difficult to market your event when you are juggling all the other event priorities like operations and logistics. I have years of event experience, and I can identify, plan, develop, and execute a variety of marketing event strategies from conferences to trade shows and festivals.